This is a sponsored post. All opinions are, as always, 100% mine.
Remember IKEA’s time travel experiment which I shared with you a couple of weeks ago, in which world-renowned hypnotist Justin Tranz hypnotizes a young couple into believing they’re experiencing the future in IKEA bedrooms and bathrooms? Well, the video was such a success, they’ve just created a new one.
Apparently, we all want to know what’s going to happen next!
“The Time Travel Experiment is our way of starting a conversation about the everyday moments that, more often than people think, actually happen in the bedroom and bathroom,” says Mattias Jöngard, Global Communication Manager at IKEA. “That’s why those rooms are the focus for IKEA this year.”
According to director Andreas Nilsson, “A lot of research and testing went into this project. We really wanted the couple to feel they had travelled in time, and hypnosis together with supporting actors proved to be the best solution to making it happen.”
You can watch the new video below.
I predict this one will be equally successful. Luckily, we have the power to make that prediction come true without being hypnotized! Become part of the phenomenon just by Tweeting this:
[Tweet “Jeff and Beth travel into the future in the new #IKEAtimetravel video! http://bit.ly/ZpmgaL #ad”]
I am not surprised that they made another one. Especially if the first one did so well.
Love ikea!
I am not surprised the first one did so well…this one will too 🙂
I have been under a rock!!! Haven’t even seen the first until just now!
agree Brett we must not even see each other under the same rock:)
Somebody in IKEA’s marketing team really knows hot to hit all the right buttons don’t they? For the record, I just checked and that YouTube video has been viewed 20,960 times right now. Waiting for those numbers to go through the roof :)!
Haha, yup – they are marketing geniuses over there.
That was pretty good and it has a ton of hits already. It will be interesting to see how long it takes to go viral.
I love Ikea!
I admit…I want to keep watching..
Love IKEA, going there this weekend to purchase cabinets and shelving.
I had no idea about the first video until now! I do love IKEA and really need to make the time to head out there! It’s about an hour drive for me, but so worth it!
I had no idea! Thank goodness I have you to alert me to it. How cool!
I, too, must have been under a rock 🙂 I had no idea… but it’s a fun idea, and I love learning about it now!
Haha! There are a lot of us this way! I hadn’t seen it before either. Unfortunately, I don’t have an IKEA near me to shop at. 🙁
What a great ad campaign.
Ha. I believe your prediction will come true. (Though who am I to offer any support for that belief when I never even saw the first one!). 😀
An interesting campaign. I look forward to seeing how “viral” the video goes. Thank you for allowing me to feel a little more “in the know” by now knowing IKEA is pretty hip.
What a great ad. I love IKEA. I just bought a media center and shelves from there and LOVE them.
Oh I am a huge Ikea fan and must have missed your last post… ahhh!!! But it sounds so funny and I think the next one will go viral.
I love when great creativity takes off like that. Everyone loves unique marketing!
The marketing guys at Ikea really hit it with this one. I have no doubt this will be in viral territory soon.
I bet this one will be just as successful as the last one! 🙂
It is crazy how quickly things go viral. I hope this one does just as well, it is crazy to think how much effort they put into making the people believe they are in the future.
I haven’t seen either! Definitely watching now. I love IKEA!
This is a sign of a great marketing team!
Where have I been? I haven’t even seen the first one!
OK I have not seen any of them so this is all new to me. I’m sure this will probably go viral since the first did so well.
So great they have made another – I quite like series taking routes in advertising you know exactly who it is for then. x
That is marketing genius right there. I love these and I <3 Ikea so hard. LOL
I love how creative Ikea is with their advertising! Another great win!
This is great marketing right here. I’m sure they’ll make more.
very interesting! I am not sure how I feel about hypnosis, but it was a fun video. it will certainly get lots of attention
Great idea by the marketing team and cute video.
That was so funny! I love how she questions his proposal – “that’s how you are going to do it?” hahaha!
I do not see the video on your site.. I might not be looking in the right spot so I had to Google it… Funny and great. Love their marketing department.
Wow, thank you for this, I had no idea about these videos. Love Ikea, they rock 😉
Oh my gosh!!! Mommy and Daddy get together and hug? That’s so funny! I love Ikea!
This is a great way to get noticed. I love to watch a video. So glad they made another video!
I am not big on ikea furniture because I like traditional furniture but I love love love their home accents.
I have to say I hadn’t even seen the first video. This is genius though. I love it!!1 🙂
I never saw the first video. This one is certainly brilliant though.
Ikea is kind of my favorite! I wish I had one closer.