learn something new every day:


Check out these gorgeous paintings and see why The Blackstone Hotel’s art collection is better than a museum – and how you can spend the night surrounded by it!

Read All Entries

get the latest from Lois

Stay connected to the Oasis!

happy mother’s day from hallmark and me (yes, gifts are involved!)

Hallmark cards

I’m thrilled to have become a Love, Hallmark blogger because, well, I really do! I’ve spent more time and money in Hallmark stores than Michael should know and, with Mother’s Day coming up, I’ll be spending even more. Oh, speaking of mothers, my mom needs to stop reading now because she just may be getting some of the goodies I’m about to talk about. EDITH ALTER, THIS MEANS YOU! Go check out Pinterest instead. 

Interestingly, 2014 marks the 100th anniversary of Mother’s Day. Personally, I can’t believe it took that long – can you imagine having babies before epidurals, disposable diapers and washing machines? Those women certainly deserved a Hallmark gift – and a spa day. But it was President Woodrow Wilson who declared the holiday in 1914. I bet his mom was proud.

A century later, Hallmark continues to come up with great ways to celebrate mothers. One of my favorite new items is the “We Love You Because” kit. As a DIY-challenged crafter wannabe, I love kits. Everything you need is right there but it’s still really personal because you’re using your own photos.

Hallmark frame kit

Hallmark offers a variety of these Pics ‘N’ Props kits, but this one is perfect for Mother’s Day because it comes with a really cute chalkboard and a four-photo frame. Family members can each write their own message and you can then take pictures of them holding it up.

I’m only showing you the generic one right now because I don’t 100% trust that my mom has left this post.

Hallmark Mother's Day cardHallmark has also added some great new card collections, like the Sarah Jessica Parker Collection which adds modern touches to vintage artwork from the Hallmark archives; Magic Prints, a great line that lets kids literally give moms and grandmas a hand(print); and – my favorite – the Hallmark Signature Collection. These handcrafted cards feature beautiful papers, rich textures and unique embellishments like this adorable little handkerchief. I love this card, and will be giving it to my mom. I hope she’ll act surprised.

As a special Mother’s Day treat, I’m giving away a 10-card pack of greeting cards as well as a special gift from Hallmark to three Midlife at the Oasis subscribers. (If you’re not a subscriber yet, sign up now!) For a chance to win, simply leave a comment below. Contest ends on May 11, Mother’s Day, at midnight Pacific time. Winner will be notified by return email. Prizes can only be sent to U.S. mailing addresses.

Happy Mother’s Day!

Follow my blog with Bloglovin’


  1. Love Hallmark! Have been a card-carrying member for years! DOn’t have one close enough these days, so I buy a bunch and stock up when I can. (That 10-pack would REALLY come in handy!

    • Lois Alter Mark says:

      OMG! How could I have not mentioned I’m a card-carrying Gold Crown member, too?! Thanks, Mindy!

  2. Lois I. Van Dahm says:

    Hallmark used to be within walking distance from our home. Without even asking permission they moved to driving distance. I was their best customer too! To top it off he manager’s mother was named LOIS! I still go there for particularly special event cards. My mission in life is to recognize everyone’s birthday, anniversary, grief, wedding etc. The US postal service will always have cards to deliver if it’s left up to me ,and Lois Alter Mark of course!

  3. Hallmark always says it so well. Love the new SJP collection – so cute!

  4. Helene Cohen Bludman says:

    I am somewhat of a Hallmark junkie (so is my mom) and tend to buy cards just because they are irresistible. I keep them until the right opportunity presents itself to send one. And I save every card that I receive!

  5. Krista says:

    Wow! A 10 pack filled with love. I have my favorite pens ready to write.

  6. Betts Laughlin Hengemuehler says:

    Hallmark is the “Gold Standard” when it comes to finding the perfect card for each special occasion. Your e-mails are ALWAYS the first that I open in a day’s mail. I save them for future reference.. Thank you for writing them; they are appreciated. Being home now since multiple hospitalizations, I could really use some cards to brighten the lives of family and friends.

  7. i have rediscovered a Hallmark store.. The staff is helpful, courteous, and friendly, and that can not often be found anywhere these days! Its such a pleasure shopping there! Browsing the new and unique products, even browsing all the cards and cute sentiments inside (when time permits), is a welcome end to my day.. After a long busy day, Hallmark cards and Hallmark stores relax me… Thank you Hallmark

  8. Hallmark slogan, when you care enough to send the very best. If it is not a Hallmark the person sending doesn’t care a wit then!
    Full disclosure I worked as a sales rep for Hallmark in the early 1980’s. Yes I am that old. It was a dream job with samples of new items coming every month.I would have conversations with co-workers over the phone about our sales goals like,” the stuffed penguins look good” or “The Christmas selection of wrapping paper for kids with the reindeer is right on target”. We tried to sound professional but really we were gushing!

  9. fran pillersdorf says:

    Great Prize
    I send lots of cards

  10. Sarah Oswald says:

    I love Hallmark cards, ornaments and love the movies.I would love to win this, thanks for the chance.

  11. Susan Bailey says:

    When you care enough to give the very best! Love Hallmark and love you, too, Lois. Hallmark cards make me smile everytime and so do your wonderful columns, Lois. Hope you have a super Mother’s Day and thanks for all you do for us by making us smile with your lovely blog. Hugs,

  12. I love that frame and card! So cute! I need to check out Hallmark I don’t go there often enough!

  13. Lovely gift to be given for Mothers Day…thank you

  14. Sandy Brown says:

    Would love to enjoy this gift since both my children are away at school. Love to her “you won”

  15. Would love to see those special words “you won”, so will keep looking for the winner.

  16. Carol Rogero says:

    Love the new SJP line! Another reason to love her! Thanks for the giveaway Lois and Hallmark

  17. I love the Sarah Jessica Parker Cards I received too! They are so stylish and pretty!

  18. I love Hallmark. They have such a great selection of cards that I sometimes spend an hour in the store just reading cards and laughing. It is so hard to pick just one. I would love to win than card pack!

    I want to invite all your readers to learn about Menopause, bio-identical hormone therapy and natural treatment alternatives at a free lecture tomorrow evening 6-7:30pm, Wednesday, May 7th at Pacific Pearl La Jolla, 6919 La Jolla Blvd. It is WOMEN’S HEALTH MONTH. We are giving a seminar on a different topic each week for this month. Hope you can make it!

  19. LOVE Hallmark! I love their cards, and the frame kit looks neat.

  20. Amanda S. says:

    I love Hallmark cards! Great giveaway. 🙂

  21. Sheila K. says:

    I love to give and receive greeting cards—thanks for the opportunity to win some Hallmark cards; they are my very favorite greeting cards!

  22. Karin C. says:

    I always send Hallmark. I habitually chose cards months to a year in
    advance to send for every occasion. I always have the right one at my

  23. Oh, how I adore Hallmark – it’s one of those stores I simply get lost in. Thanks for the chance!

  24. Carolyn says:

    I always love giving and receiving Hallmark cards.

  25. I am a longtime Gold Crown member and huge fan of Hallmark cards! Seems I can never get enough of them!

  26. Teresa D says:

    These cards are awesome! I’m definitely a lifetime Hallmark fan!

  27. Cynthia Richardson says:

    Happy Mother’s Day! I love to send and receive greeting cards. Thanks for the great giveaway.

Speak Your Mind